The Creative Act: A Way of Being

Numerous celebrated music producers are recognized for a distinct style that has its moment. However, Rick Rubin's expertise lies in fostering an environment where artists from various backgrounds can fully embrace their true identities and unique contributions. By encouraging individuals to break free from self-imposed limitations, Rubin guides them to rediscover a state of purity where unexpected brilliance arises. Through his extensive contemplation on the origins of creativity, Rubin has come to understand that being an artist is not solely defined by one's work, but rather by their connection to the world.

“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin